Microsoft
Philanthropies

The tech giant’s message: Science provides endless opportunity. This project’s goal was to showcase the victory of a Dallas school that transformed its traditional curriculum into a cutting-edge program as a model for groups looking to replicate their success. All levels (Pre-K to 5th grade) and all subjects (from math to art to grammar) at Frederick Douglass Elementary School involve the STEM discipline. And the kids and teachers are ROCKING IT. They are energized about their futures and the astronomical improvement in their test scores is proof.

Good Blood hired and directed a photographer on location in Texas, working closely with Principal Marquetta Masters to organize a day that would thoroughly capture their daily victories without disrupting their school day. The result: we witnessed 7 year olds cooperating on algorithm games and special needs kids that were mastering programming alongside their peers. In short, we made pictures of the people that will be running the world tomorrow.