From The
Ground Brewery

This microbrewery housed on Migliorelli Farm in Tivoli promotes green production and Earth friendly practices. Committed to using New York State ingredients (often grown within two miles of their production facility), From The Ground is proud of being a part of the Hudson River Valley farming ecosystem. NO FARMS, NO BEERS. Opening their first beer garden on the land where their barley is grown, they want to attract locals and visitors driving the country lanes in a novel but unobtrusive fashion.

Good Blood created the concept of a barn quilt (to be installed for pending launch) that simply and boldly advertises their product while still remaining authentic to the bucolic surroundings. Turning a rural weekend hobby on its head, visitors will see the parallel between these hand-built quilts and the loving craftsmanship of From The Ground’s signature brews. Folks actively seek out these patterns, shooting images of ones they’ve come across and creating Tumblrs and IG accounts and hashtags to show off their collections. All that barn quilt hunting sure can make you thirsty…