Blank Slate
Kitchen

Chef Alex Sorenson has created a line of condiments and ingredients that bring the tastes of his far-flung treks to the domestic kitchens of all of us serious amateur chefs. You don’t have to hop a plane to go numb for his Szechuan Chili Oil or to feel the zing of a cocktail made with Bird’s Eye Chili Syrup.

Good Blood helped the company make a visual punch as intense as their flavors. Revamping how Blank Slate Kitchen photographs their recipes for social posts lead to art directing commissioned images that populate their redesigned sales sheets, promotional handouts, and digital presence. We’re looking forward to evolving the look of the brand as the line expands.