Babu

Babu has gathered NYC’s finest birth-related care providers (from doulas to lactation consultants, nutritionists to home organizers) to create a powerful familial support system. Introducing this innovative service concept to sophisticated potential clients involved expanding the organization’s reach past their app and website.

Good Blood super-charged Babu’s brand identity, applying this chic aesthetic consistently to every act of communication. Prioritizing direct human-to-human engagement led to the programming and styling of a series of educational events (creating everything from the overall concept of each occasion down to arranging the florals worn by invited experts), the development of the company’s social media and investor pitch strategies, and the production and art direction of all of Babu’s visual content (photos, gifs, printed materials, digital newsletters, etc.)